Program  Titles  Presenters  Topics 
Workshop 2 - Using eye-tracking methodology in consumer science
Monday 12 August, 18:00-20:00
Queluz – First Lower Floor
Chair: S. Bialkova
[W2Overview]
Using eye-tracking methodology in consumer science
S. Bialkova*1, S. Mueller Loose2,3, J. Scholderer2
1University of Twente, The Netherlands, 2Aarhus University, Denmark, 3University of South Australia, Australia
[W2.1]
Principles of eye-tracking and its potential for consumer research
S. Bialkova
University of Twente, The Netherlands
[W2.2]
What you see is what you buy: How saliency and surface size of packaging elements influence attention and choice
J.L. Orquin*, S.M. Loose
Aarhus University, Denmark
[W2.3]
Like hand and glove: How neural and visual attention measures complement each other in the study of processes underlying food choice
L.N. van der Laan*1, P.A.M. Smeets2
1University Medical Center, The Netherlands, 2Wageningen University and Research centre, The Netherlands
[W2.4]
Using eye-tracking in shelf simulations and advertising effectiveness studies
D. Viala*, A. Lemercie
Pernod Ricard, France